Here’s a striking indicator of the European automotive market. Tesla, the specialist in electric cars, saw its sales drop in Europe last month by 40.9%, compared to November 2023. From January to November 2024, according to data published by the ACEA (European Automobile Manufacturers’ Association), the American automaker’s sales are down by 15.2%.
Electric car sales are not progressing in Europe, with the situation varying significantly by country. In November 2024, according to the ACEA, there was a 9.5% loss in electric vehicle sales alone. Over the first 11 months of the year, electric car sales in Europe fell by 5.4%. In France, during the same 11-month period, electric vehicle sales increased by only 0.1%. Generally, across all types of engines, the European automotive market declined by 1.9% in November 2024. For Tesla, sales in Europe fell by 40.9% last month.
The year 2024 will be marked in Europe by a decline in electric car registrations. In recent months, many European and international automakers have responded to this economic context by reviewing their electrification strategies. These same automakers, such as Lancia and Ford, will relaunch the development of hybrid engines. From January to November 2024, HEV (Hybrid Electric Vehicle) sales in Europe increased by 19.7%.
Finally, if this decline in sales continues for Tesla, the automaker will need to respond quickly. Will 2025 be the year of “all dangers” for automakers? The question remains.
The Editorial Team
Pictures: ACEA et LesVoitures.com
